The Wood Dale Park District is looking for a creative and strategic full-time Marketing and Public Relations Manager to manage the development, implementation, evaluation and monitoring of the marketing, public relations and communications strategies and initiatives for the District. This position performs and supervises routine and special project work to promote programs, facilities, and services while maintaining and enhancing the agency’s image and brand.
Essential job responsibilities include, but are not limited to:
Create, implement, manage and analyze all marketing activities throughout the District to build public awareness of facilities, activities, and services
Create, implement and manage integrated internal communication efforts, such as employee newsletters, flyers, etc., to effectively build teamwork and support a spirit of cooperation and teamwork
Research, develop and implement effective targeted marketing plans for the recreation and golf departments to ensure participation and financial goals are met
Design and produce all promotional materials (hard copy and electronic), write and disseminate press releases, supervise the use of district and facility branding and visual representative images (i.e., logos), utilize photography to promote the agency while maintaining a library of District graphic images and photographs, and support District awards and recognition by creating and managing promotional articles, awards and public announcements
Maintain and promote positive relationships with the local media, community groups, public agencies and local businesses to position and market the District’s facilities, activities and services
Coordinate the administration, design and ongoing maintenance of the District’s and Salt Creek Golf Club’s websites, and manage and enhance the District’s social media presence on Facebook, Twitter, Instagram, YouTube, blogs, etc.
Develop, review and coordinate the marketing and public relations budget and create cost analyses, financial reports, studies and recommendations as requested
Assist the Leadership Team in in securing and managing sponsorships, grants, and donations
Manage and coordinate outside marketing vendor activities and work orders
Coordinate the District’s participation in the Village of Wood Dale’s annual Memorial Day parade
Coordinate the procurement of print items, such as business cards, stationery, and staff name tags, and wearing apparel items for the agency
Supervise, train and evaluate the part-time marketing specialist
Location and Agency Overview: The Wood Dale Park District, 111 E. Foster Avenue, Wood Dale, IL 60191 and/or Salt Creek Park District, 1051 N. Prospect Road, Wood Dale, IL 60191, and other Park District facilities and program locations, as required. The Wood Dale Park District serves a diverse population of over 13,500 residents and operates a Recreation Center, Aquatic Center, Golf Course and Clubhouse with a restaurant and numerous parks with varying amenities.
Required Education and Experience: Bachelor’s Degree from an accredited university in marketing, public relations, integrated marketing communications or related field, with a minimum of three years full-time experience in marketing and public relations. Strong knowledge of marketing, public relations and communications; good knowledge of the principles of parks and recreation (CPRP preferred); ability to successfully develop, implement and evaluate strategic marketing and public relations plans and programs; capacity to analyze data through marketing research techniques; and the ability to write, design, proofread and edit all types of marketing materials. Strong organizational and project management skills with the ability to meet deadlines. Ability to work in a fast-paced environment, and the capacity to provide excellent customer service to the community and coworkers. Proficiency in Microsoft Office, InDesign, Photoshop, Illustrator, Publisher, Flipping Book, Constant Contact, Survey Gizmo, and web content management software. Working knowledge of Active Network registration software. A valid driver’s license is required to drive to various District locations.
Working Conditions: Work is performed mostly in an office setting. Hand-eye coordination is needed to operate computers and a variety of office equipment. External work is required to photograph events and activities and to support staff facilitating events and programs. Frequent standing and sitting, with use of hands and fingers to handle, feel or operate objects, tools, or controls. Occasional reaching, walking, climbing, balancing, bending, stooping, kneeling, and crouching. Exposure to outside elements when driving to meetings or attending outdoor functions.
To Apply: Submit your cover letter, resume, and contact information for three professional/personal references to Nancy Aldrich, Human Resources Specialist, Wood Dale Park District, 111 E. Foster Ave., Wood Dale, IL 60191 Email email@example.com. This position will be open until filled. The Wood Dale Park District is an Equal Opportunity Employer.