THE OPPORTUNITY The Winnetka Park District (“Park District”) seeks an experienced Marketing and Brand Manager, who works under the direction of the Executive Director. This position is expected to provide a high level of pro-active leadership and direction to the agency’s marketing plans and brand management efforts. The Marketing Brand Manager also is to monitor demographics trends and implement best practice marketing strategies to achieve positive and measurable marketing results. In addition, the position oversees and manages the marketing team to include two (2) colleagues and an Events/Program Marketing Intern.
ABOUT THE WINNETKA PARK DISTRICT The Park District was established in 1904 as a local unit of government, becoming one of the first park districts created in Illinois. The first board of commissioners was made up of five members who governed the Park District and completed most of the day-to-day work necessary to operate it. Today, a seven-member board governs the Park District. These individuals are elected by the Park District’s residents and serve staggered four-year terms without compensation. The Human Resources Manager is appointed by and reports to the Park District’s Executive Director. The Park District serves more than 14,500 residents in Winnetka and portions of Northfield, Glencoe, Kenilworth, and unincorporated areas. The Park District operates the A.C. Nielsen Tennis Center, Winnetka Golf Club and driving range, Skokie Playfield Complex, Winnetka Ice Arena, Winnetka Platform Tennis, the Green Bay Trail, a boat launch, three swimming beaches and a dog beach, and numerous park sites. Recreation programs include athletics, outdoor nature programs, one-day workshops, day camps, birthday party services, and special events. The Park District provides a full range of year-round recreation programs, including athletics, fitness programs, education programs, summer camps, and special events.
CANDIDATE PROFILE: • Essential Duties and Responsibilities (include, but are not limited to): • Research, analyze and best determine how to apply existing and new demographics data to the overall marketing plan and specific campaigns. • Utilize data from all marketing efforts to inform agency-wide decision making and identify changing needs and interests of the community. • Oversee implementation of overall agency, and facility/program specific marketing plans/campaigns and initiatives through collaboration with program and facility staff. • Provide staff with the necessary education, guidance, and support to utilize communications/marketing tools to its fullest and maximize positive outcomes. Meet regularly with staff for collective input. • Develop and oversee consistent and improved brand management for the entire agency. • Ensure consistent, high quality, engaging messaging both internally and externally. • Develop and implement impactful designed and effective promotional materials comprehensive in the scope of internal and external marketing strategies. • Oversee the Park District website and supplemental pages to ensure brand consistency. • Prepare comprehensive media relations program including press releases, photo opportunities, feature articles, videos, and advertising initiatives related to programs, facilities, and events. • Manage staff for and implement “day of event” marketing booths at selected Park District and community special events. • Site administrator for website and all social media sites. Provide training and oversight for facility social media sites. Maintain the Park District’s Facebook and Twitter accounts. • Coordinate website functionality with RecTrac and WebTrac platforms to promote ease of use and a positive user experience. • Provide marketing assistance to Winnetka Parks Foundation to support brand, website, and social media efforts. • Work collaboratively with local community organizations, business, and governmental entities to benefit the Park District community. • Participate in strategic planning process to support marketing and brand growth related to changing technology, demographics, and agency needs.
COMPENSATION AND BENEFITS This is a Full-Time Exempt position. The Park District offers a competitive compensation with a salary range of $75,000 - $89,900 based on qualifications and experience. This agency offers a benefit package which includes medical, dental, vision, life insurance, 457 plan(s), IMRF Pension, tuition reimbursement, vacation, holidays, sick time, and personal days. When needed, the position is expected to work nights and weekends for programs and special events and participate or present at Park District board meetings. The Park District is open to discussing a hybrid work schedule.
HOW TO APPLY Position is Open Until Filled, with the review of initial applications beginning with those received on or before December 16, 2022. Interested professionals should submit a resume, cover letter and contact information for five (5) professional references by applying online at www.GovHRjobs.com Electronic submissions are required. Questions about the position may be directed to Heidi Voorhees at HVoorhees@govhrusa.com.
The Arlington Heights Park District (AHPD) is a public park and recreation agency located in Arlington Heights, Illinois—the largest community in Chicago's prestigious northwest suburban corridor. Our mission is to enrich the community by providing fun, accessible and impactful recreation and facilities for every age and season. We aim to serve everyone equally and fairly across our 22 facilities—including five community centers with outdoor pools, Arlington Ridge Center, two tennis clubs, two public golf clubs, Lake Arlington, Arlington Heights Historical Museum and Senior Center—and 58 parks across 716 acres of land. In our 97-year history we have earned multiple distinctions recognizing our high-quality standards of excellence, including three National Gold Medal Awards, maintaining a Moody’s AAA bond rating for nine years and receiving multiple awards for fiscal responsibility.
GENERAL MARKETING AND COMMUNITY ENGAGEMENT INFORMATION
Want to join a top-notch, dynamic team that is dedicated to bringing the FUN every day to Arlington Heights through high quality programs, facilities and open spaces? Join us and be on the forefront of several exciting district initiatives including a website rehaul, the celebration of our 100th year anniversary and launching a mobile app and more. The opportunities to be successful here are endless!
JOB SPECIFIC INFORMATION
It’s Arlington Heights Park District mission to enrich the community by providing quality recreation, facilities and fun. We are seeking a candidate who is passionate about helping us strive to exceed our mission. As the Digital Content & Graphic Supervisor, you’ll draft, post and analyze AHPD social media accounts, manage website content, create and execute email blasts and design a wide variety of marketing materials.
ESSENTIAL JOB DUTIES
Manages the design and content development of email marketing to support District communication needs and initiatives Maintains social media presence across all digital channels including content creation, scheduling and metrics Designs a wide variety of materials for digital media with the intent to promote the District, its programs and facilities through email blasts, website, social media, online advertisements, etc Maintains the District’s related website and web content. WordPress experience preferred Serves as the primary District photographer and videographer for events and programs to continually enhance the digital marketing library Ensures an outstanding customer experience that supports the Arlington Heights Park District brand with great service, friendly and pleasing environments, open communications, and efficient, organized operations at all agency locations Continually improve customer service methods by pursuing trends and innovations in technology, training and operations in the service sector industry
EDUCATION, EXPERIENCE AND TRAINING
BA/BS in Marketing, Marketing Research, Integrated Marketing Communications or closely related field from an accredited college or university Minimum of 3-5 years of demonstrated success in marketing, marketing research or integrated marketing communications Or, any equivalent combination of education, experience and training Valid Illinois Class “D” Driver’s License CPR and AED Certification required within six months of employment
POSITION: DATE: DEPARTMENT: REPORTS TO: PAY GRADE: FLSA STATUS:
Seasonal Event Management Intern at The Lodge at KLM Park July 25, 2022 Parks & Recreation Department KLM Lodge Manager Seasonal, $15/hr Non-Exempt
Position Purpose Under general direction, serves as an onsite facility supervisor, event manager, support staff, and customer service representative during scheduled events and open hours.
Supervision Exercised None
Job Duties – Essential Functions
• Performs Lodge opening and closing duties. • Gathers feedback from customers on event operations. • Responds to inquiries from potential customers. Provides Lodge tours as required. Answers questions regarding availability and operations. • Conducts facility inspections to assure cleanliness, maintenance and safety. Reports all maintenance issues to supervisor and Public Services Department. • Assists with clerical duties for Lodge operations. • Assists with the Lodge at KLM Park social media and marketing. • Operates all tools and equipment needed to perform job duties while adhering to all safety rules and practices. Reports all accidents and injuries according to established Village policy.
Marginal Functions • Sets up tables and chairs according to customer specifications. Monitors event activities. Assists customers with tasks during events. • Other duties as assigned.
Environmental Factors The work environment generally includes an office setting. The noise level is usually quiet.
Physical Requirements Regularly required to sit, stand and walk; use hands to touch, handle, or feel; reach with hands and arms and talk and hear. May lift and/or move up to 30 pounds. Specific vision abilities include close vision and the ability to adjust focus. Equipment used includes, but is not limited to, telephone, copy machine, fax machine, sound system, and calculator.
Knowledge, Skills and Abilities • Frequent contact with customers, vendors and other Village employees; must be able to communicate verbally and demonstrate good customer relations. • Knowledge of principles and practices regarding customer service including customer needs assessment and evaluation of customer satisfaction. • Ability to handle multiple tasks simultaneously and in a timely manner. • Must be able to modify established processes and procedures due to changes in federal, state and local law, Village policy and Department rules/procedures. • Ability to learn, understand and adhere to all applicable safety precautions and procedures. • Extensive knowledge of office practices and procedures, terminology and equipment. • Ability to maintain accurate records and files. • Ability to work with minimal supervision. Position Requirements • Education equivalent to a high school diploma required. Some previous customer service experience or Event Management/Hospitality course work is preferred. • Flexibility in scheduling. Workweek will vary including weekdays, nights, weekends and holidays as needed. Position may work up to 37.5 hours per week.
Safety Functions • Becomes familiar with and observe all applicable safety and security policies/procedures • Immediately reports all unsafe conditions and acts to supervisor • Reports all accidents to supervisor immediately • Recommends improvements to safety and security practices • Obeys and adheres to all safety rules and work practices
Process The selection process includes an application process, interview process, drug screening and background check. The position is open until filled. The position is expected to be filled as soon as the interview process and background checks are completed.
Interested candidates should submit an application, resume and a cover letter to the Village of Hinsdale, Village Manager’s Office, Attn: Human Resources, 19 E. Chicago Hinsdale, IL 60521, e-mail: email@example.com. Visit www.villageofhinsdale.org/jobs for a job application. The Village is an EOE employer.