For more information and to apply please visit our website at: https://www.applitrack.com/elkgroveparks/onlineapp/jobpostings/view.asp?internaltransferform.Url=&category=Marketing
JOB SUMMARY The Digital Marketing Specialist will build strategies to enhance our brand through social media, SEO, SEM and website content management. The Digital Marketing Specialist will implement digital marketing campaigns and analyze the metrics to measure effectiveness. This position is also responsible for the management and administration of Elk Grove Park District websites, social media accounts, mobile app, electronic newsletters and overall digital content .
ESSENTIAL JOB FUNCTIONS Manage long term digital strategies and creation of website designs including SEO and SEM. Administration, monitoring and maintenance of organizational digital marketing channels including: website administration, mobile app, content management systems and media platforms. Analyze, interpret and report analytics for marketing strategies and content optimization for the website and mobile app. Effectively communicate and train staff on web CMS and digital concepts to enhance communication between customers and the District. Provide recommendations for digital marketing strategies, development plans, digital marketing program concepts, and advertising. Execution and analysis based on organizational objectives, brands and best practices. Publish general and targeted eblasts for General EGPD, Pavilion Fitness and facilities and events to optimize open rates and activation. Assist with the management of internal and external digital marketing resources including agencies, developers and other third-party partnerships ( ie. Constant Contact, Screen Hub, Reach ). Plan and create written and visual content for Park District brands for use on digital platforms. Manage content and updates for the mobile app for the Park District, knowledge of API integration for app and map usage. Act as the social media community liaison for the organization and provide customer service to consumers through posts and web based interactions. Create content for social media and lead the Social Media Committee for the Elk Grove Park District. Create email content and distribute timely and engaging emails that exceed the national average click thru and open rates. Assist with the creation of collateral materials to fit digital marketing needs. Attend training and conferences to stay current with the latest trends in digital marketing.
MINIMUM QUALIFICATIONS Proficient in Adobe Creative Suite, Google Suite, WordPress and Windows operating systems. Possess a solid understanding of responsive design, social media, SEO, SEM and internet marketing strategies. Ability to work independently or in a team based environment. Ability to maintain positive and effective working relationships with other employees. Ability to maintain a positive image and relationships with the community and third party partners. Skill in coordinating numerous projects and working with multiple deadlines.
For more information and to apply please visit our website at: https://www.elkgroveparks.org/employment-careers-jobs
Hours - Flexible hours up to 28 per week M-F between 8:30am – 5:00pm and required occasional evenings and weekends to photograph classes or events.
JOB SUMMARY Under the direct supervision of the Marketing and Communications Manager the Marketing Assistant will be responsible for content creation, distribution and general duties to support the operations of the Marketing department..
ESSENTIAL JOB FUNCTIONS Create engaging print and digital promotional pieces for utilization across the District. Assist in photography and videography at District events, facilities, and programs in the evenings and on weekends. Display promotional pieces at various Park District facilities, local businesses and government agencies. Schedule Park District signs to be displayed at various parks. Ability to design advertisements, postcards, flyers, newsletters, trifolds, business cards, banners, posters, signs, etc. to promote park district programs and events. Work with online and local print companies to minimize expenses. Adhere to brand identity guidelines. Communicate with members in other departments to understand the scope of projects. Assist in file preparation for District websites and video display screens. Work closely with the Digital Marketing Manager to assist with content creation for social media and other digital marketing needs. Be familiar with the safe operation of any equipment necessary in accomplishing required tasks. Provide support to the Marketing Manager on special projects as assigned. Performs the job safely and in compliance with district policies, procedures, work and safety rules. Coordinates numerous projects at once while adhering to project deadlines.
OTHER JOB FUNCTIONS Perform special projects and/or other duties as assigned by the Marketing and Communications Manager. Manage the postal account to ensure that there are sufficient funds for direct mail projects. Organize and label all banners and signage and keep a log for department reference.
MINIMUM QUALIFICATIONS General design and printing experience. Must be able to manage multiple tasks simultaneously, recognize priorities, and meet deadlines. Ability to work with minimal supervision and to produce accurate work in a timely manner. Strong communication and organizational skills. Ability to work independently and in a team environment. Ability to work with external vendors, such as printers, contract graphic artists, mail houses, etc. Good knowledge of pertinent safety precautions. Ability to maintain positive and effective working relationships with other employees.
EDUCATION AND EXPERIENCE Associate’s Degree in graphic design or related field or equivalent work experience. Graphic design experience in print communications. Extensive knowledge of Adobe InDesign, Adobe Photoshop, Adobe Illustrator. Working knowledge of Constant Contact or other email service, HTML and CSS a plus. Working knowledge of printing terms and processes. Working knowledge of Google Office Suite. Prior catalog layout experience.